Under Zuckerberg’s command in 2012, Instagram began offering new features for companies to generate business on the network, such as creating sponsored posts or inserting links in publications. In practice, however, to boost your e-commerce sales with these features, you need to know the social network’s best practices. And that’s what we’ll talk about in this post or you can learn more on https://promorepublic.com/en/twitter.php. Check it out and enjoy our tips!
- Focus On Quality
Have you ever stopped to think that Instagram can work as a showcase for your online store? A survey revealed that users love to see product photos on this network to give you an idea. Now answer: have you ever seen a messy shop window attract customers? Probably not, right? Just like a shop window in the mall, your Instagram profile should also grab consumers’ attention to make them effectively enter your store. To enhance the products offered, the photos posted must have maximum quality. So, focus on resolution, lighting, focus, angle, and composition, as well as thinking about interesting content for your audience!
- Invest In Authenticity
Taking advantage of the hook of the previous topic, it is worth making a caveat: as much as we have talked about improving the quality of the photos, you don’t need to invest in mega productions, much less in image banks, ok? Remember that people do want to see beautiful content, but also original content. Know: on Instagram, creativity counts more than perfection. Often, a simple angle, composition, or a different filter can already catch the user’s attention precisely because it reveals authentic content. Want to know how this results in sales for your business? Because the big secret to making money on Instagram is this: arouse desire through aesthetics to motivate the user to buy.
- Target Your Ads
Even without investing in media, you can get good results with Instagram. But believe me: your results can be even better if you invest in online ads! This is because, by sponsoring a post, you gain some features unavailable in organic posts. This is the case with ad targeting, for example. Integrated with Facebook user data, this functionality allows you to define the demographic profile, interests, and behaviors of the target audience you want to reach. With ads reaching only those most likely to become customers, you can optimize your investments and increase your sales.